Archive for Marketing Strategy consulting
Small Business Advertising Strategies Video
Posted by: | CommentsSmall business marketing and advertising should have one goal
and that is to increase sales and profits. Not build a brand or
“get your name 0ut there.” A good ad will get clients and leads
and get the name out there as a side benefit. After all, if you’re spending
money to make money, then make money!
Are you wasting resources building your brand?
Posted by: | CommentsAs a small business marketing strategy consultant, I’m not a big fan of brand-building because it’s a huge waste of scarce resources. On top of that, you can achieve the same goal while making sales at the same time. Why wait for someone to need your product? Give them a reason to contact you now!
Even if you have a product or service that most people don’t immediately need (medical, legal, funeral, etc.), you can begin developing a relationship with them so when the need arises, they contact you because they feel they already know you!
How to Get More Customers
Posted by: | CommentsHow to Get More Customers
This is a must-see video for any business owner who’s asked the question how to get more customers. When you realize the million-dollar question is, “How do I make more money in my business?”
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