As a small business marketing strategy consultant, I’m not a big fan of brand-building because it’s a huge waste  of scarce resources. On top of that, you can achieve the same goal while making sales at the same time. Why wait for someone to need your product? Give them a reason to contact you now!

Even if you have a product or service that most people don’t immediately need (medical, legal, funeral, etc.), you can begin developing a relationship with them so when the need arises, they contact you because they feel they already know you!