These Powerful
Small Business Marketing Tips
Are Guaranteed to
Dramatically Increase Your Sales!

If you are like many entrepreneurs, you are looking for small business marketing tips that not only work, but do so consistently. If you're ready to take the your small business to the next level, you need to look at marketing differently.

This may seem obvious but, over 97% of the time, your small business marketing should have one of two goals:
1. Result in a sale.
2. Result in a lead or prospect.

The other 3% of the cases include your community service marketing like memberships in Rotary, Kiwanis and organizations you belong to.

Marketing Shouldn't be a Mystery!

The ground is littered with failed small businesses who fell for this brand-building fallacy. Don't misunderstand me here. I strongly believe in advertising as a pillar of your marketing st system but you must view all your marketing as an investment, not as a trial to see what works.

Another Small Business Marketing Tip:
Look at Advertising as you
Would a Sales Rep

Do you see the analogy? Your sales people and advertising are both marketing investments. Why continue advertising that doesn't generate profits?

Here is a small business marketing tip critical to your success: Remember that everything in your business is part of your marketing. You either move clients and prospects towards or away from a buying decision. When you look at everything you do as part of your marketing investment, you begin to consider how to leverage it in every possible way to increase profits.

7 Powerful
Small Business Marketing Strategies
That Wil Work in YOUR Business!

1. Develop a powerful (USP) that gives prospects a compelling reason to buy from you now. Your USP must scream a powerful reason to do business with you. It motivates your clients to send friends in droves to buy your product or service! This small business marketing tip has built small companies into empires! Remember the little pizza company that guaranteed fresh hot pizza in 30 minutes or less - Guartanteed?

   Make an outrageous and exciting claim that shows that you are better than anybody else and the best thing for a prospect can do is buy from you now!

2. Learn selling and customer service skills. Advertising legend Clyde Bedell taught us "That all good selling is service." Service and sales go tightly together.

   When you cross-sell, you provide a tremendous service. You save clients the time and aggravation of having to search elsewhere to complete the purchase. Marketing legend Dan Kennedy sums up this concept beautifully by saying "People are walking around holding an umbilical cord and saying, "Tell me what to do." Your clients and prospects need and value your recommendations so make a habit of providing them!

3. Capture client and prospect information and create a database. Take a moment to ask yourself the last time a retailer or restaurant asked you name or asked you to return. In general, it is NEVER! Think of how far ahead of your competition you can be by capturing this information to build a relationship with your clients.
4. Use the database to keep in touch. Send thank you notes. (Super car salesman Joe Girardi is in the Guinness book of records for selling more cars than anybody. His secret? he sent all of his clients monthly greeting cards and thank you notes.) Send special offers, discount gift cards, birthday cards and invitations to "special client days." Always thank them for their past business and give them a special offer as a reason to return and always have a deadline for your offer.
Learn about a system to simplify client contacts


Know Thy Clients

5. Start a newsletter, which is THE most powerful small business marketing tip to build a fence around your clients. The added advantage is that you are marketing to those most likely to buy - Current and past clients!
6. Create a referral and reward program. Unfortunately, most people are afraid to ask for referrals The easiest strategy is to simply ask for them and reward people who send you new clients. It can be as simple as giving coded coupons to a client in your store. For each one that is redeemed, the referring client gets a gift. It can also be as involved as asking a good client to lunch or dinner for the sole purpose of asking for referrals. If you are living up to your USP, clients will gladly refer others! Don't be shy about asking for them.

This is the BIG Tip!

7. The final small business marketing tip is so powerful that you must insure you have the capacity to handle the additional business! It's called a Joint Venture or Strategic Alliance.

   Identify non-competing businesses that serve a client base similar to yours. Approach the owner and propose a joint venture or strategic alliance in which you are going to endorse their business to your list and vise-versa. As mentioned earlier, consumers are constantly asking "Who should I buy this product or service from?' This powerful small business marketing tool leverages the trust you and your alliance partner(s) have built with their clients.

To view a powerful online marketing seminar that gives you step-by-step details on how to implement these strategies in your small business, you must rush over to my online marketing seminar!