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Using the Proven Marketing Strategy of the HMA System
You Too Can Achieve
Exponential Sales Growth
Guaranteed
The HMA system is a powerful and unique small business marketing that leverages existing assets that you already have in your business to bring you exponential growth. It is a system, which means it works the same way every time. Ours is the only system guaranteed to:
- Increase Sales by 25% - 100% or More
- Speed Up and Increase Cash Flow
- Increase Profit Margins
- Increase Working Capital (without borrowing)
- Do all of this Without Spending More Money on Traditional Advertising!
"Businesses that follow the systems approach and create a perfectly running model have only a 4% failure rate."
Michael Gerber - The E Myth
Paul Flood Marketing will increase your sales and profits by leveraging your assets into a multi-pillar 8-step system GUARANTEED to grow YOUR business.
Many businesses make the mistake of relying only on one or two sources to generate sales. They may have a yellow page ad, run ads in trade publications or rely on location and word of mouth to generate customers. Unfortunately, if one of these pillars stops working, the business may crumble. The HMA system builds your business on multiple pillars, creating a solid foundation and a much greater likelihood for success. We are also unique as consultants because we do more than leave you with reports and recommendations. We implement the system for you and we get it done.
The 8 Secret Power Tools That Will Build Your Business, Free Up Your Time and
Put Money in YOUR Pocket
| We Uncover your U.S.P. (Unique Selling Proposition) - This pillar is the foundation of our system, and of your business. Your
U.S.P.
must answer this question: Why do people buy from you? If they aren't buying from you, why should they? If you can't answer this question, your customers and staff certainly won't!
Optimize the Current Marketing for Exponential Sales - There are three ways to exponential growth:
- Integrate the USP into all marketing efforts
- Consistently work at increasing the the conversion rate of prospects to customers through
- Sales training
- Follow-up systems
- Increase the value of the customer by increasing the average transaction value and the number of transactions.
The result is improved performance that brings immediate results to your bottom line.
| Relationship Building - Optimize the Customer Database - It is surprising how many businesses do not know the names of the majority of their customers. When was the last time, if ever, that a restaurant or a retailer asked for your name or address? Since they don't know or ask, they are doomed to spending ever-increasing amounts of scarce capital on chasing new customers. Without a database as part of your marketing strategy, you are literally tossing profits out the window.We set up a system for capturing and segmenting the different types of clients. - Past clients - A system to recapture them
- Present clients - A system to retain them and work the back-end
- Prospective clients - A system to identify, follow-up, educate them and then close the sale for their new business
The results from this small business marketing strategy are immediate and dramatic.
Strategic Alliances - A frequently neglected hidden asset is the client base and professional networks of business or a professional. Strategic alliances allow a business to benefit from the relationships they have developed with customers, prospects and personal networks.We will identify and locate various businesses within your customer database and seek their endorsement of your products and services to their customer base. This is a very powerful tool that results in huge sales increases for the companies involved in your alliance. Many top marketing experts, myself included, believe this is bay far the most profitable
Custom Advertising - After your first four pillars are in place and working we create synergy to insure that you maximize your marketing and advertising investments.Media advertising can be a key element of your marketing strategy. That is as long as you have ads that bring in clients. Typically, that objective should be to deliver prospects and customers. Results must be measurable and tracked. Three elements determine success:
- What is the market?
- What is the media?
- What is the message?
Test against control measures in terms of profitability. If it is profitable, do it some more.
Community Relations - Community relations is image and results marketing. It is an inexpensive and powerful marketing strategy. We leverage the donations you provide to groups and associations. It also involves effective publicity so that your message is promoted to the community. Your community involvement as a sales building opportunity that takes your community involvement to its logical conclusion... Your cash register!
Direct Marketing - Effective direct marketing MUST do the same thing you would do in person, that is - SELL. It must have an offer, a deadline, a reply mechanism and must be constantly tested. This pillar includes:
- Direct mail
- Telemarketing
- Displays
- Salespeople
All tools in this pillar are direct response oriented. Every direct marketing effort needs to do the same thing you would do in person ie. SELL, it must have a reply mechanism and must be repeatedly tested. We make it powerful component of your marketing strategy that brings you tons of profitable clients.
- Internet Marketing - The final pillar of the HMA system involves the question can all my business that is done off-line be done on-line? Online marketing offers businesses the opportunity to reach a world-wide audience. Many businesses online presence is simply a re-hash of their product brochure so the business misses the opportunity to sell the benefits of doing business with them.
We look at your Web site like your customers will. We'll let you know exactly what you need to do to have a site that delivers you new business.
Guaranteed Results: We guarantee all fees you pay for the implementation of the HMA system will be covered in increases or we will continue to implement it at no cost until the fees are covered. This means there is no risk to you, the business owner.
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How would you like to receive a steady stream of marketing strategies and techniques proven to generate customers, sales and profits? I'm talking about ideas presented in an easy to understand and follow format that you can take and apply immediately in your business. If so, then subscribe to Paul Flood's Marketing Moments e-zine. I won't be sending you a bunch of marketing theory. What you will receive is real-world marketing that has been used and proven time and time again to work in all kinds of businesses and professions. To activate your subscription, please fill in your name and email address below. Don't worry, I will NEVER sell or rent your name to others. I hate spam just as much as you and the last thing I will allow to have my name associated with garbage marketing. Would you like to have
A recently added bonus for all new subscribers to Paul Flood's Marketing Moments! You will immediately begin receiving my newest e-course Cracking the Marketing Code - The 7 Secrets to Exponential Profits. I've pulled out all the stops with this special report by taking the most powerful marketing strategies of my Hidden Marketing Assets System and putting them all into this course.This is the same materials that my clients pay me handsomely to share with them and to implement in their small businesses. Why am I willing to share this with you? Well, the knowledge and strategies work but you really need to keep running your business. I believe that by my willingness to share these secrets with you, you will realize that you can spend the next several months figuring out how you are going to do it all. Or, you will realize that by having me in your corner to implement these strategies and to do the work, you can have dramatic increases in your profits in a matter of weeks.
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