Database Marketing & CRM
Most businesses, large and small fail at one of the simplest and most powerful marketing strategies available. That is creating, maintaining, updating and using a customer database. The third pillar of your Hidden Asset Marketing System is Database Marketing.
Database marketing is an absolute must in ANY business. You must have some type of system in place for keeping in touch with your clients and prospects. What information do you have about your customers? Do you keep any at all? Most businesses have little information and know absolutely nothing about their customers. Can you see how powerful this information would be if you collected and integrated it into your marketing system.
Take out a piece of paper and make a list of the businesses you have visited in the past 2 to 4 weeks. Now place a check mark next to those who asked you for your name and address. Now place a check next to the ones who asked you for your email address. Then put a check those who sent you a thank you note and asked you to to return to your business. Finally, put a check mark next to those that have contacted you since you purchased from them.
My guess is that most companies have no checks and none of them have four check marks. If your business begins database marketing and you use the information to create a relationship with your clients, you will set yourself far ahead of any of your competitors.
You MUST Collect Client and Prospect Data
With today’s technology, there is really no excuse to not collect and use a database of client and prospect information. It is worth an absolute fortune to your business. Ideally, you should be able to rapidly access names, phone, address, email address and purchase history. Bonus information includes birthdays, anniversaries, hobbies, where they went to school and their professional affiliations.
Send clients and prospects birthday and anniversary cards. Send them referrals for their businesses. Write a personal note – something to the effect of, “Dear Client, I was talking to a friend the other day and I thought that she could really use your services. I told her I would pass her name along to you so she is expecting your call.” Follow up with a phone call to see how things went.
When we implement the Hidden Asset Marketing System in your business, we will show you how to harness the power of your customer and prospect data for dramatic increases in sales and profits. You will learn the true meaning of CRM (Customer Relationship Management) and what it can mean to your future. You will develop such a strong relationship with your clients that they wouldn’t ever consider going elsewhere for your products and services.
Increase Referrals, Testimonials and Repeat Business
You will notice a dramatic increase in repeat business, referrals and testimonials as you strengthen your relationship with your clients. You will also begin to leverage and profit from the concept of LTV or Life Time Value of a client.
I will show you and select the best and most valuable client information to collect, how to use it to establish and profit from your new client relationships. Your most valuable business asset is your client list. If you don’t have and use a client list, your company is only worth as much as the physical assets you have in the building. With a good database as part of your marketing system, you become a profit-generating marketing powerhouse!