how write elevator speech

Learn a Secret Tip to
Making Your Elevator Speech
Power Sell for You!

how write elevator speech
In his ground-breaking book, How to Win Friends and Influence People, Dale Carnegie teaches us that in order to influence others, we must talk in terms of them. Be you-oriented instead of me or I-oriented. Referral marketing expert tells us to end networking conversations with the question "How can I know if someone I am talking to is a good prospect for you?"

By the way, if you have not read Carnegie's book, run to the bookstore and read it. It will go a long way in helping you to structure an elevator speech that changes your focus.

The Secret Tip is to Switch the Topic of the
Conversation from You to Them!

When you meet someone, ask them what they do. Say to them "May I have a couple of your business cards because I might know someone who may need our services?" You will be pleasantly surprised at the reaction that you get! If you met someone who said this to you, wouldn't you be inclined to want to continue talking to them?

Another key to success is to be sure to listen to them and focus on what they are saying. Have good eye contact and ask probing questions. They will feel good about you and be inclined to send referrals YOUR way!

Ask them to describe their ideal prospect to you. Is it a company, individual or institution? Make a couple of mental notes. Once your conversation is complete, write a couple of comments on a notepad or on the back of their card. Click here for a brief lesson on how to write your elevator speech. When you've gotten the information from them, they will likely want to know what you do so it' time to give them your elevator speech. Do it in 15-30 seconds. If they start asking questions of you, you've done a good job because it shows they are interested in you. The job of your elevator speech is to get attention so you can then move into selling yourself and your product or service.

When you get back to your office, open your contact manager and jot down a couple of details about the conversation. Send them a note or card that says, "It was a real pleasure meeting you today. If I can think of anybody who I think you can help, I'll be sure to recommend you and let you know to expect their call."how write elevator speech

You've just learned a very powerful secret to using your elevator speech to create an endless stream of referrals and new clients. It is a very powerful technique that works. Learn it, use it and watch it work.

Keeping up with your network, clients and prospects can be a big draw on your time and resources. I have developed a very powerful contact and referral system that works with powerful online program that literally puts you referral generation and customer relationship program on auto-pilot. Click here to learn more about this incredible system! how write elevator speech