how write elevator speech

Craft a Powerful Elevator Speech and
You Have a Marketing Goldmine

Great elevator speeches have made millionaires out of many people. Your elevator speech tells clients and prospects why they should do business with you. It is a short, rehearsed introduction used to build your business.

Most business owners and sales people have weak, nondescript, boring and unappealing elevator speeches. They offer no benefits, they offer no great value or any true uniqueness. If you can't get tell someone a compelling story or create interest with a prospect or contact you've met, you never even make it out of the starting blocks.

Your elevator speech is intertwined with your USP, or Unique Selling Proposition. Imagine there is a customer or prospect in front of you right now and you want their business. They have two questions for you and they are "Why should I do business with you?" "I'm doing business with someone else. Why should I switch to you?"how write elevator speech

When you have a clear answer that differentiates you from your competition, you have your USP. You will take the USP and refine it down and make it so compelling that the people you say it to will say, "Whoa! Tell me more!" If it never gets that reaction, it's not powerful enough and you have more work to do. Learn more about creating your USP.
What makes an elevator speech a bit different than the USP is that you are taking your USP, and condensing it down to 15 to 30 seconds. You rehearse it until it rolls off your tongue with ease. You are confident when you say it. You do not hesitate. You say the exact same thing each time.

You are giving customers a simple way to help them remember you by giving your promise of a benefit to them.

Here is my USP and elevator speech. "I am a small business marketing expert and I will increase your sales by 25% or more in as little as 90 days or less without you having to spend more money on advertising." Every time I say that to a prospect, their eyebrows go up and they ask me to tell them more. It's even on my business cards, Web site, letterhead and is my voice mail message. how write elevator speech

To write your elevator speech, you must first create your USP. You go through all the steps outlined here and then apply them to yourself. how write elevator speech

What pain or frustration do you solve for your customers? What benefits do they gain from you? How will you impact their lives. How will you make them feel emotionally. Be passionate! Ask satisfied customers why they do business with you.

Once you have your elevator speech, write it down and rehearse it until it glides off your tongue.

Don't Make the Big Mistakes!

The most common mistake is to make your speech about yourself. It must be about what you do for others. As humans we are mostly concerned about ourselves and are living dazed in our own world. You must break your prospect out of their slumber with your bold statement of what you do for them.how write elevator speech

To avoid this mistake, look at both your USP and your elevator speech. Every place you have the words we, me or I, try to replace them with the words you or yours.

Another major mistake is to make your USP and elevator speech just a catchy phrase that really doesn't mean anything. Something like "We're first in banking." or "We've got the best service." or "We have a great selection." They are boring and say nothing about what you do for your customers.

Your elevator speech can either bring you customers or send them away. Take your time and do it right. Run it by your customers and friends for their feedback. Refine it and rehearse it. Videotape yourself and critique your performance. It can be a big factor in your success.

Learn a Secret Tip
Magnify the Power of Your Elevator Speech