Email Marketing Solutions
Automate Keeping in Touch
With Your Clients

Have you though using email for marketing about it but aren't sure what email marketing solutions to choose? There are several choices to help you create an outstanding and powerful marketing strategy that enables you to keep in touch with prospects and clients. If you combine it with a series of greeting cards , letters, post cards and phone calls to your clients, you will be building a loyal client base who will be loyal and happily give you referrals.

The importance of developing a relationship with your clients and prospects can't be understated. Studies by Direct Marketing News revealed that for every month that you do not make meaningful contact with your clients and prospects, there is a 10% reduction of their psychological relationship with you. With the technology available today, it is both easy and inexpensive for you to use email as an additional "touch point." That's why I so strongly recommend that you incorporate email marketing solutions into your marketing strategy.

So if you're ignoring your clients for months at a time and you have some aggressive competitors, you WILL LOSE CLIENTS! The only way to prevent this and hold onto your clients is to strengthen and nurture your relationship with them.

An autoresponder is an email program you use to create a series of messages to keep in touch with prospects and clients or to follow up on leads automatically. There is software you can buy to use for this but I prefer a Web-based service. Personally, I chose to go with the Web email marketing solution because they have a lot of expertise and experience that got me up and running very quickly.

I use an autoresponder company called Aweber to send this newsletter to you. For a free demonstration and thirty day trial and learn more about Aweber's email marketing solutions, I've been very satisfied with the product, service, support and techniques and strategies to use to create my messages. They get a strong recommendation from me. Aweber and other companies like them will also insure that your messages and email marketing campaigns are in compliance with the can-spam laws and regulations.

Your autoresponder will send the messages to your listautomatically, with no further intervention from you. You have asystem in place to keep in regular touch with all of your clients, prospects and leads and it is fully automated. The great thing about the automation is that you have systematized another component of your marketing.

The best part is everything is done automatically for youbecause it's triggered when a person submits their email address. So that means you can simply set up your system once and then sit back and let it keep working for you like a tireless contact machine, making sure no prospect ever slips through the cracks.

Create Useful Content

If you are a dentist, write about dental health and general health tips. You could review the new tooth brushes. An article called "Are Sonic Toothbrushes Worth the Cost?" would be interesting. As a dentist, what are topical articles in the trade press? Use them as a starting point for content.

Perhaps you are an insurance agent. You could write an article about safe driving tips or how to choose a security system for your reader's homes.

What if you are a landscaper? Gardening tips could be a big hit with your clients and prospects. Just take a look at the number of gardening books and magazines at any bookstore. It shows you that people love to read about gardening.

As you create your ezine or newsletter articles, also post the content on your Web Site. Bit by bit, you will be building up site filled with great content that your prospects and clients will use to seek your valuable insights. Within a relatively short time frame, you could also have enough content for your own book!

Be sure not to bore your readers with constant sales pitches or with boring information about how great you are. Write as if you are having a conversation with your reader. Keep it informal and conversational. It is also a lot easier to write content if you do so with the thought you are talking to someone. You'll find that using this technique will make writing much easier.

Once again, an autoresponder can be used to put your email campaigns on autopilot. Make it an integral part of your marketing system.

Let me ask you something, wouldn't you like to receive a series of marketing tips and techniques you can use to propel your sales to a new level? Then be sure to fill in the form below to subscribe to Paul Flood's Marketing Moments newsletter.

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