Database marketing is an absolute must in ANY business. You must have some type of system in place for keeping in touch with your clients and prospects.
What information do you have about your customers? Do you keep any at all? Most businesses have little information and knowabsolutely nothing about their customers. Many do not even collect names or addresses. Many have no idea about
database marketing
With today's technology, there is really no excuse to not havethis information. Ideally, you should be able to rapidly accessnames, phone, address, email address and purchase history. Bonusinformation includes birthdays, anniversaries, hobbies, where they went to school and their professional affiliations.
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Send clients and prospects birthday and anniversary cards. Sendthem referrals for their businesses. Write a personal notesomething to the effect of, "Dear Client, I was talking to a friend the other day and I thought that she could really use yourservices. I told her I would pass her name along to you so she is expecting your call." Follow up with a phone call to see howthings went.
If you see an article relevant to a client or prospect, cutit out and send it with a personal note that says, "Thoughtyou'd enjoy this article. Best regards..." If their spouse orchild is in the newspaper, cut out the article and send it to them.
Send a note to your suppliers that thanks them for their qualityproducts or services. Tell them how you have remained loyal in the face of increasing competition and that you would like them to refer you to their clients and suppliers. I have actuallyautomated this process as part of my
Ultimate Referral and Client Loyalty System
and can customize it for your business. Give me a call if you'd like to learn more.
Create an e-newsletter like what I send to you to keep in touch with clients. If you really like something I've sent to you,forward it to your clients with a note that reads, "Dear client, I thought you might be able to put this marketing tip to use in your business.
When do database marketing, you leverage the marketing tips I give you to build a strong bond between you and your clients. Develop, manage and nurture the relationship. If you adopt thisstrategy, you will leave your competition in the dust.
If you don't build relationships with your customers, you are inviting competition to do so in your place. Do not leave it tochance. Your database marketing strategy is, or could be the difference between mediocrity and explosive growth. Don't leave it to chance.
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