http://www.paulfloodmarketing.com/Marketing-blog.html Paul Flood's Marketing Moments Blog is the source of the surprisingly simple secrets of using the hidden assets in your business for exponential sales and profit growth. en-us Marketing Tue, 01 Jul 2008 20:51:27 GMT Tue, 01 Jul 2008 20:51:27 GMT paulfloodmarketing.com http://www.paulfloodmarketing.com/articles.html Editor's top pick articles of the week Thu, 12 Jun 2008 18:02:15 GMT http://www.paulfloodmarketing.com/new-articles.html View fresh articles from many of the top authors and authorities on line Thu, 12 Jun 2008 17:56:33 GMT http://www.paulfloodmarketing.com/small-business-target-marketing-usp.html Small business target marketing with your USP delivers huge returns Tue, 10 Jun 2008 11:45:39 GMT http://www.paulfloodmarketing.com/small-business-target-marketing.html A joint venture is the ultimate form of small business target marketing and almost ALWAYS results in huge profits Thu, 29 May 2008 19:38:05 GMT http://www.paulfloodmarketing.com/free-marketing-cd.html Order your free bonus marketing CD Thu, 29 May 2008 16:25:41 GMT http://www.paulfloodmarketing.com/wealthy_affiliate.html wealthy affiliate Fri, 23 May 2008 19:37:49 GMT http://www.paulfloodmarketing.com/marketing_business_rules.html Knowing what business you are in is a marketing business rule. Fri, 23 May 2008 19:14:23 GMT http://www.paulfloodmarketing.com/database_marketing.html Database marketing is a powerful way to build your business. Learn techniques to build a relationship with your clients. Fri, 23 May 2008 19:12:33 GMT http://www.paulfloodmarketing.com/business_to_business.html Build your business to business to consumer site for profitability Fri, 23 May 2008 19:11:00 GMT http://www.paulfloodmarketing.com/unique_selling_proposition.html Build a million dollar business with your Unique Selling Proposition Fri, 23 May 2008 18:06:51 GMT http://www.paulfloodmarketing.com/business-marketing-tools.html The most powerful business marketing tools include joint ventures. Learn to oeverage your relationships and lists Fri, 23 May 2008 18:02:31 GMT http://www.paulfloodmarketing.com/best_small_business_idea.html Best small business idea Fri, 23 May 2008 18:00:53 GMT http://www.paulfloodmarketing.com/small-business-marketing-strategy.html A marketing strategy proven to grow your business by 25 or more in as little as 60 days! Thu, 22 May 2008 19:59:45 GMT http://www.paulfloodmarketing.com/small-business-marketing-tools.html Branding is at the bottom of the list of small business marketing tools. Read why you should not use it and see some profitable alternatives Wed, 21 May 2008 22:39:10 GMT http://www.paulfloodmarketing.com/targeted-small-business-marketing.html Learn a lesson from rock star Meat Loaf about targeted small business marketing Wed, 21 May 2008 22:38:31 GMT http://www.paulfloodmarketing.com/small-business-marketing-tips.html Small Business Marketing Tips That are Guaranteed to Rock Your Sales! Mon, 19 May 2008 17:54:43 GMT http://www.paulfloodmarketing.com/small-business-marketing-tip.html Most advertising falls flat. Don't risk another dime on advertising without knowing this small business marketing tip! Thu, 15 May 2008 14:09:47 GMT http://www.paulfloodmarketing.com/Marketing-blog.html#Should-you-use-Meat-Loaf-in-your-ads? There is an ad on TV that features rock icon Meat Loaf. For those of you who don't know or remember Meat Loaf (born Michael Lee Aday), his album Bat Out of Hell was released in 1977, has sold nearly 40,000,000 copies and was on the charts for over 9 years. The ad features Meat Loaf being implored by his son (the commercial characters are actors - not relatives) to get him a cell phone. I personally like Meat Loaf and his music and I think the commercial is pretty cool with a very catchy tune. The other afternoon, I heard the commercial and started singing the tune in my head and realized I ad seen the commercial several times and could not think of the company or brand of the phone! Now, I'm thinking this was a fairly expensive production because in addition to Meat Loaf, Tiffany was in the commercial as well and they are probably fairly expensive talent to hire. After all of this expense, I couldn't relate a brand to the commercial! I kept an eye out for the next airing and saw it was for the AT&T GoPhone. Think of all the money spent on the ad. They did a lot of things right like using celebrity endorsements, a good jingle and an entertaining spot. But it really made me wonder, why couldn't I think of the company? Maybe they'll run a follow-up to build on an offer, but I doubt it. What could they have done differently? For one thing, a bit more focus on the product. For another, they could have added a special offer with a deadline to buy the phone or go to a Web site to download the video and a special offer. But instead, the focus was all on creativity and entertainment. I still think an ad should be written to sell the product now, not build a brand. If you haven't seen the ad, it's here on YouTube http://www.youtube.com/watch?v=o5YMVO7-8ns. This is a 90 second version that does a better job of naming the product than the TV commercial does. Signing off, Paul Flood Tue, 13 May 2008 13:55:35 GMT http://www.paulfloodmarketing.com/joint-venture-marketing.html Joint venture marketing is one of the small business marketing tools you must have in your arsenal. Learn to approach potential partners. Sun, 11 May 2008 20:04:33 GMT http://www.paulfloodmarketing.com/jv.html Joint ventures can bring you a flood of new business and are easy to create. Learn how to leverage other businesses for a flood of new business! 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